• Fitness Industry Technology Council

Leon Rudge: 10 Steps To Implementing A Digital Fitness Strategy


On today's show Josh goes laser and concise to extract the 10 powerful steps that club owners, operators, and trainers can build from the ground up when they look at the actual technologies in our space that will support growing both the bottom line and the customer journey and experience for members.

Top 3 Takeaways From The Show

  • Leon shares that digital is a massive revenue generating category but it's important not to get too hung up on this fact in the early months of your journey. You’ll need to learn before you can earn. If you put earning first, you will blind yourself to the fact that you're actually just trying to understand how to fundamentally change the way you interact with your members, and they interact with your business. You’ll figure the revenue models out soon enough after you've done the deeper work and the ten steps towards implementing a digital fitness strategy.

  • In terms of digital health and fitness, Leon sees a confused industry but even worse, he sees a number of companies capitalizing on the confusion. This compounded confusion he sees slowing the adoption of digital tech our space and leaving us vulnerable to disruptive new market entrants. What we must do as an industry is seek clarity about what technologies will serve why we do and how we want to do it. Getting clear on the customer journey and experience before ever selecting a piece of technology will help operators and owners transcend this confusion.

  • When it comes to creating a successful and sustainable digital fitness strategy in the club, knowing more about your digital self than you ever have before is an important context. Operators and trainers must to create a culture of being able to fail fast, learn fast, and fix fast to innovate and thrive in the digital world. It's important to remember that it's okay to fail in the digital world, but you've just got to fail quickly. I always encourage operators owners and trainers to start small, then test, measure, and learn to iterate fast.

Power Quotes From Leon

"We've got some great minds in this business, dedicated people that have worked in the industry for decades, but the members are changing, societies changing, everything's changing and some of the things that we put in place aren't necessarily always going to be right." - Leon Rudge on the Fitness + Technology Podcast

"In terms of digital health and fitness, I see a confused industry but even worse, I see a number of companies capitalizing on the confusion. The compounded confusion is slowing the adoption of digital tech our space and leaving us vulnerable to disruptive new market entrants." - Leon Rudge on the Fitness + Technology Podcast

Resources Mentioned From Leon

  • Leon Rudge on Linkedin

  • Life Fitness on Facebook

  • Life Fitness on Twitter

  • LIfe Fitness on Instagram

  • Life Fitness on the web

  • Life Fitness White Paper

  • Robert Dyer's FTP Episode

  • Jamie Cole FitConnect FTP Episode

  • The Lean Startup Method

  • Rapid Application Development

  • IHRSA Technology

  • IHRSA facebook

  • IHRSA Twitter

  • IHRSA YouTube

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