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Moon Mission Media Case Study - Alloy Personal Training Franchise Success

The Alloy Personal Training business was launched in 2010 by Rick Mayo. In 2019, the Alloy Franchise brand was created to deliver a turnkey health and fitness franchise opportunity encompassing the entire personal training business model from build-out design, through equipment, business systems, technology platforms. marketing, and more. Alloy partnered with Moon Mission Media to help introduce the franchise brand to the market to create the strategy, creative design, branding, and thought leadership to position Alloy as a leader in Fitness Franchising.

Moon Mission Media Services

  • Create a comprehensive franchise business launch strategy

  • Oversee creative design efforts including video production, still photography, and graphic design

  • Write thought leadership articles and copy

  • Create and distribute press releases

  • Lead generation

  • Workflows to increase sales conversions

  • Community relations

  • Social media management

  • Sales protocol

  • Crisis protocol for COVID

  • Events

  • Paid and organic ad strategy

Moon Mission Media Results

  • Grew website visits to 3,305 unique pageviews per month.

  • Received 754 email addresses and contact submissions

  • Increased impressions by 1,744%

  • Engaged with nearly 106,000 people on social media (307% increase)


Contact us to schedule a free marketing analysis!


About Moon Mission Media


Moon Mission Media is rethinking marketing. We dissect your marketing efforts to build or turnaround your brand into a long-term success story. Moon Mission Media is a boutique strategic marketing advisory group with a network of specialists who have been guiding brands collectively for over 50 years. With expertise in technology, franchising, fitness, health, and wellness, the principles of Moon Mission Media have advised and managed leading global, national, and regional brands on strategy, marketing, creative, technologies, and communications successfully for years.


Case Study by Moon Mission Media

Brandi Bergeron