For Immediate Release:
Women, from around the world, will converge on a rooftop in San Diego
to honor and celebrate Women In Fitness
Bay St. Louis, LA, February 7, 2018 -The Women in Fitness Association (WIFA) will hold its first live event in San Diego on Thursday, March 22, at the Omni San Diego Sail RooftopTerrace during IHRSA 2018. The theme for the event is Women who 'birthed' an industry. The innovators, creators, movers, and shakers who came forward with educational development, programming, and teaching skills to help grow the fitness industry. These early starters created and shaped Industry Standards and Guidelines.
WIFA will feature one woman each week leading up to the event. The event will include table topics highlighting each woman being honored intended to spark inspiration and conversation among the members, many of whom will be meeting face to face for the first time.
WIFA debuted in May 2017 and was founded to create a place for women to gather in community with one another. The WIFA vision is that every woman professionally representing our industry can find her place and rise to her fullest potential. WIFA aims to see more women in the boardroom, championing each other to achieve success through collaboration.
WIFA CEO & Founder Lindsey Rainwater formed the association from a place of pure intention to partner with women across the globe. “Considering women account for 80 percent of purchasing decisions in the average household, having female representation at the table provides a well-rounded perspective within any business," says Rainwater.
"WIFA is an opportunity for awareness," says Brandi Bergeron, founding WIFA Board Member, “Through collaboration, education and mentoring opportunities we are shining the light on capable and qualified women so they can rise within the fitness industry.”
WIFA Membership has grown quickly over the past 9 months, to include over 100 executive members and 6 corporate sponsors. Both WIFA members and non-members across all facets of the industry are invited to attend. RSVP required for entry
Lindsey Rainwater - WIFA President
Brandi Bergeron WIFA Founding Board Member
WIFA is a non-profit organization, created with the vision to establish a platform to prepare and develop women to be in leadership roles in the fitness industry by championing achievements in their career aspirations and sharing success through collaboration.
Founded by fitness industry leader Lindsey Rainwater, from the perspective of women’s inevitably increasing leadership roles within the fitness industry. The
WIFA goal is to create a culture where women entering the industry can obtain mentorship and seasoned veterans can impact and encourage their peers and proteges.
WIFA offers quarterly virtual meetings, annual live events and “crowdsource” topics so everyone involved can contribute. WIFA is currently open for membership.